According to Allkpop, "a rep of YG provided more details regarding the rookie group, including the meaning behind the unique group name. The rep stated, 'The meaning of Black Pink aims to contradict the common perception of the color pink. Pink is commonly used to portray prettiness, but Black Pink actually means to say that 'Pretty isn't everything'. It also symbolizes that they are a team that encompasses not only beauty, but also great talent.'"
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